Veritas

 
Giving Canadians
a Taste of Target
Making the Caesar
Canada's
National Cocktail

Influencing the Influencers™

At Veritas, we pride ourselves in being earned media specialists that leverage the credibility of third-parties to protect and amplify a company or brand. In fact, our number one mission is finding and activating influencers who impact purchase decisions, and ultimately drive the bottom line for our clients. We identify the right people who will spread credible, positive, word-of-mouth about your brand and company through public relations, social, digital and marketing channels. More than this, we understand how to integrate owned and paid media with earned media so that campaigns are truly surround sound and reach consumers in the most authentic and meaningful way.

 

Latest News & Views

VERITAS BOLSTERS G&I LAB WITH DIGITAL AND SOCIAL MEDIA TALENT

Toronto-based Veritas Communications has made two key hires to its Growth & Innovation Lab. Described as the agency’s “cerebral cortex,” the lab is part of its new hybrid business model meant to combine the best of what PR and advertising agencies offer.

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VERITAS CANADIAN INFLUENCER STUDY SHOWS THAT BRAND LOYALTY IS FLEETING

Today, Veritas Communications released findings from the agency’s first-ever Canadian Influencer Study, a national research project conducted by Northstar Strategic, which explored Canadians’ proclivity for switching preferred brands and services as well as the sources and channels that inspire these decisions.

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