Social & Digital Archives - Veritas Communications
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Social & Digital

How’s 2018 treating you so far? If, dear reader, you happen to be Mark Zuckerberg, you may consider that a rhetorical question. Hard to believe that it’s been not quite three weeks since the New York Times and The Guardian published their blockbuster stories on the...

It had been less than 24 hours into 2018, and brands, once again, had found themselves wondering how to avoid brand safety disasters, like the one recently caused by YouTube “celebrity” Logan Paul. You’ve likely heard about Paul’s recent, and tasteless, posting of a video that...

“You’ve enriched America,” says U.S. Senator Lindsey Graham to representatives from Facebook, Twitter and Google last week. “We have more information available to us, we can find the answer to almost any question, we can share aspects of our lives [but] these technologies also can...

Social media activism isn’t new. Over the past decade, it’s become a common way for people to join forces and for social movements to mobilize. In 2010, we saw the first glimpse of its power in the Arab Uprisings. Often deemed the “Facebook or Twitter revolutions,”...

Communications in 2016 was the equivalent of a child starting high school for the first time: you have so much hope that they’ll flourish, mature and come of age. Unfortunately, like many high school teenagers, communications in 2016 was full of tantrums, confusion and a...

Unless you’ve been living, breathing, and eating under a rock for the past month, you will have heard of, and perhaps taken part in, the new phenomenon that is Pokémon GO. Swarms of people have hit the streets taking part in what was quickly pegged...

At approximately 1pm EST on Thursday April 21st, news started to emerge of the death of the anomaly that was Prince. Genius, legend, visionary, maverick. All words that don't do justice to one of the greatest artists of all time. As is now the norm, the news broke...

Having interests and passions outside of the work environment is highly encouraged at Veritas. It keeps the team fresh, stimulated and inspired. Our own Veronica Sheppard is a passionate vegetarian and foodie, so much so that she set up and runs the increasingly popular blog, The...

Veritas’ Senior Digital Strategist, Kevin Twomey, looks ahead on how social media platforms, brands and agencies will hopefully begin to mature in 2016. Proudly sitting on my desk is what appears to be a swear jar, but instead of adding money to it every time I...