Yesterday, the Canadian Marketing Association hosted a conference in Toronto on fostering and nurturing creativity in the workplace. The three keynote speakers included Bryan Rusche from Soapbox, Ron Tite from The Tite Group, and popular YouTuber Matthew Santoro, who each touched upon different elements of...
BC’s Royal Roads University partners with Veritas Communications on integrated marketing campaign Vancouver, Sept 22, 2016 – Royal Roads University, famed for its stunning location and innovative models for post-secondary education, has named Veritas Communications Inc. as its public relations agency of record to add bench...
Influencer marketing is the hot topic with brands and agencies today, and unfortunately one of the trending questions is around influencer marketing standards and compliance. The core benefits of influencer marketing, primarily the authenticity and credibility that it adds to an overall brand story, are...
If you’ve ever been to Fan Expo, you’ll understand the depth of the phrase “don’t blink or you’ll miss it.” Literally thousands upon thousands of people are swarming around you at any given moment, the entrance and exit are both constant (albeit, calm) stampedes, and...
Unless you’ve been living, breathing, and eating under a rock for the past month, you will have heard of, and perhaps taken part in, the new phenomenon that is Pokémon GO. Swarms of people have hit the streets taking part in what was quickly pegged...
The Globe & Mail’s recent article goes out of its way to influence the conversation about the monetization of what originally was only relegated to organic, earned media: influencer marketing. As an agency that was the first in Canada to wholly commit to practicing and...
Brands and agencies alike have been up in arms about Facebook’s recent decision to change its News Feed rankings, giving posts from users’ friends and family higher importance than those of Liked pages. Articles from all sides of the spectrum criticized and analyzed the move...
Ticketmaster’s deafening silence: Fumble The howls of outrage from Tragically Hip fans started with the first presale and continued on through the shockingly few minutes that tickets were available for the general public. So many of those who had paid the “fan club” premium for early...
Today’s big media news is that CTV’s 43-year-old wake-up franchise CANADA AM will sign off permanently tomorrow morning. But what does it mean for brands and communicators? It’s the latest sign of the relentless cost cutting that has been reshaping the Canadian media market for two...
We admit it. It was flat, uninspiring and far too ordinary. There’s no sense defending it. A website is the modern storefront, and it’s vital that it reflects the agency culture, values and beliefs and puts our latest accomplishments front and centre. Unfortunately, we had been...