Senior Consultant - Veritas Communications
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Senior Consultant


The Senior Consultant participates in the development of the strategy and oversees the tactical implementation of the program and serves as the day to day contact for clients. The Senior Consultant also participates in new business activities within G&I Lab and serves as an example for teammates.


Key Responsibilities:

  • Interprets PR briefs and develops campaigns/PR plans that are on strategy and can translate the strategic direction to account team
  • Develops pitch ideas and successfully pitches media and social media tactics to client
  • Maintains and monitors workflow assignments on all projects
  • Develops budget models, understands and creates invoices
  • Accurately tracks time and submits time sheets regularly as required
  • Advanced understanding of time tracking, invoicing system, account budgets and ensuring projects are completed within assigned timelines
  • Interacts with clients on a daily basis and participates in discussions around campaign strategy and plans
  • Provides leadership, training and direction to Consultants and proactively assists the team in delivery of project elements
  • Proactively identifies problems/opportunities early and advises team appropriately
  • Understands all types of PR tactics (incl. social and online) and their specific value to programs
  • Drafts and edits press releases, backgrounders, pitch and new business documents etc.
  • Assists in identifying potential organic growth opportunities and new business targets that are consistent with the strategic direction of the agency
  • Solid understanding of agency offerings in order to best serve existing clients (upsell and cross sell opportunities)
  • Participates in new business pitches and liaise with new business prospects, as required
  • Collaborates with team on providing creative solutions for clients and overall agency
  • Analyzes media coverage for clients.


Qualifications and Experience:

  • University degree; Post Graduate PR Diploma is an asset
  • Minimum 3-5 years related experience
  • Advanced understanding of all measurement tools including MR2P
  • Advanced communication skills with emphasis on highly developed writing and editing abilities
  • Significant knowledge of the current media landscape and players
  • Demonstrated understanding of social media tools and community
  • Solid communication abilities, including writing and editing
  • Ability to undertake activities with minimal to no direction (works autonomously)
  • Ability to manage a variety of projects at the same time (multi-tasking)
  • Solid understanding of the industry and competitive environment
  • Problem solving and decision-making capabilities
  • Advanced research and media analysis skills


Living the Veritas Brand:

  • Demonstrated understanding and commitment to mission, vision, values and character
  • Collaboration on agency activities/working groups
  • Participation in training opportunities and memberships to improve skills and increase understanding of the industry
  • Contribution to the ongoing education of the agency’s corporate knowledge of social media and online marketing


Sound like you?  Submit your resume and explain why you want to work at our PR agency to

We thank all candidates for their interest, however, only those selected for interview will be contacted.