Stella Artois Sensorium - Veritas Communications
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Stella Artois Sensorium

Veritas launched the Stella Artois Sensorium as a pop-up dome in downtown Toronto that featured 360-degree custom-created sensory elements: projected images, curated scents, perfectly tuned music and sound – all designed to elevate and enhance the tasting experience of a five-course meal from a Michelin-starred chef, and each course paired with Stella Artois. The creative strategy around this campaign targeted both consumers of the brand and traditional and non-traditional media with an engaging, newsworthy pop-up event.

 

Sensorium made its global debut in Toronto during a time when the city was buzzing with excitement, celebrities and a very cluttered media landscape: the same week in September as the start of the Toronto International Film Festival.

 

Keep up-to-date with Stella Artois’ upcoming events, product launches, sales and more at their website.