How’s 2018 treating you so far? If, dear reader, you happen to be Mark Zuckerberg, you may consider that a rhetorical question. Hard to believe that it’s been not quite three weeks since the New York Times and The Guardian published their blockbuster stories on the...
It had been less than 24 hours into 2018, and brands, once again, had found themselves wondering how to avoid brand safety disasters, like the one recently caused by YouTube “celebrity” Logan Paul. You’ve likely heard about Paul’s recent, and tasteless, posting of a video that...
We recently teamed up with The Holmes Report and key marketing and communications executives from several leading companies to discuss confluence and many other topics, including ownership, influencer strategy and measurement. The big conclusion? Public relations can offer more organic storytelling, co-creation of content, more...
“You’ve enriched America,” says U.S. Senator Lindsey Graham to representatives from Facebook, Twitter and Google last week. “We have more information available to us, we can find the answer to almost any question, we can share aspects of our lives [but] these technologies also can...
With recent tragic headlines dominating the news, it becomes almost tiresome to pick up the paper, click open newsfeeds or catch a spot of television before heading out on that morning commute. Whether in our own backyard or around the world, there’s a tragedy happening...
The Expo for Design, Innovation & Technology also known as EDIT DX took place September 28 – October 8, 2017 at the 150,000-square-foot abandoned Lever Ponds factory. The immersive expo-meets-festival celebrated international design, showcasing the critical role it continues to play in sustaining and protecting...
It’s certainly not unprecedented: a public figure says something stupid, backlash ensues, an apology is offered, the world renders judgment, career continues/cools a bit/ends in flames. Enter Cam Newton, quarterback for the Carolina Panthers of the National Football League (NFL). At a recent media availability, Newton...
Recently, two fine brands made news for all the wrong reasons when a joint promotion turned into a rather massive fumble. It’s the kind of thing that makes the blood of one with my title run cold – and, as is usually the case, also...
Every couple of decades or so, whether it’s in the world of boxing or another sport, a story will emerge that will capture headlines worldwide. Back in 2015 it was the match between Floyd Mayweather and Manny Pacquiao (when Pacquiao was turned to dust by...
Social media activism isn’t new. Over the past decade, it’s become a common way for people to join forces and for social movements to mobilize. In 2010, we saw the first glimpse of its power in the Arab Uprisings. Often deemed the “Facebook or Twitter revolutions,”...