We recently teamed up with The Holmes Report and key marketing and communications executives from several leading companies to discuss confluence and many other topics, including ownership, influencer strategy and measurement. The big conclusion? Public relations can offer more organic storytelling, co-creation of content, more...
Last week, our Head of Digital, Kevin Twomey, attended the Haste and Hustle Marketing conference in Niagara, which held a strong motivational theme for marketing professionals. The conference had a wide variety of speakers, with the two headliners being VaynerMedia’s CEO, Gary Vaynerchuk and YouTube...
Who is PewDiePie and why is the world talking about him? Felix Kjellberg, better known to his fans as PewDiePie, is a Swedish gamer who has become the most subscribed YouTube user of all time. His six years on the video sharing platform have also...
[vc_video link='https://vimeo.com/194998618/f3eb9a66fd'] Veritas Communications and Ehm & Co. came together last week to deliver a webinar for WOMMA – the Word of Mouth Marketing Association – on the power of mom influencers, and how to effectively leverage this influential group. View the webinar above, and read...
Now, more than ever, brands are leveraging the power of influencers to promote their messaging. Influencers allow brands to reach consumers on a personal level, via a trusted platform, that cannot always be reached through traditional advertising. Mom influencers have taken the online influencer space by...
Influencer marketing is the hot topic with brands and agencies today, and unfortunately one of the trending questions is around influencer marketing standards and compliance. The core benefits of influencer marketing, primarily the authenticity and credibility that it adds to an overall brand story, are...
The Globe & Mail’s recent article goes out of its way to influence the conversation about the monetization of what originally was only relegated to organic, earned media: influencer marketing. As an agency that was the first in Canada to wholly commit to practicing and...
Brands and agencies alike have been up in arms about Facebook’s recent decision to change its News Feed rankings, giving posts from users’ friends and family higher importance than those of Liked pages. Articles from all sides of the spectrum criticized and analyzed the move...
With the release of House of Cards Season 4, Veritas’ Digital Strategist Kevin Twomey looks at how we can take inspiration from the award winning show in our approach to developing brand stories. Creating unique, entertaining, engaging content is becoming increasingly difficult. Brands are playing in...