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Headlines & Insights

Whether you’re wondering which brand of cough syrup to choose or the best treatment for that stubborn rash, many of us will look online first for the answer. As many as 75 per cent of North Americans go online for healthcare options, and health companies...

Last week, we had the pleasure of attending the Global PR Summit, hosted by the de facto authority in global PR: The Holmes Group. Beyond being hosted in beautiful Miami, the hotel and conference center at the St Regis Bal Harbour combines class, luxury and an...

Yesterday, the Canadian Marketing Association hosted a conference in Toronto on fostering and nurturing creativity in the workplace. The three keynote speakers included Bryan Rusche from Soapbox, Ron Tite from The Tite Group, and popular YouTuber Matthew Santoro, who each touched upon different elements of...

If you’ve ever been to Fan Expo, you’ll understand the depth of the phrase “don’t blink or you’ll miss it.” Literally thousands upon thousands of people are swarming around you at any given moment, the entrance and exit are both constant (albeit, calm) stampedes, and...

Today’s big media news is that CTV’s 43-year-old wake-up franchise CANADA AM will sign off permanently tomorrow morning. But what does it mean for brands and communicators? It’s the latest sign of the relentless cost cutting that has been reshaping the Canadian media market for two...

The race to the influencer middle is “hauter” than ever This year, every marketing discipline will jump on the influencer bandwagon. A term and approach barely used or understood a handful of years ago, its use (and sometimes misuse) by experiential, media and advertising companies is...