I just returned from the Canadian Public Relations Society 2017 (#CPRS2017) conference in stunning Kelowna, British Columbia. It was a real treat to spend some time with many of the brightest minds in Canadian communications. Not surprisingly, when you put several hundred smart comms practitioners...
It was a big night in the big apple for Toronto’s Veritas Communications, named 2017 Canadian PR Agency of the Year at the prestigious Holmes Report SABRE Awards last night in New York City. Veritas also won a Gold SABRE award for its work with...
We can already be sure that the case of the 69 year-old passenger being dragged (bloodied and screaming) off a United Airlines flight in Chicago this week will go down in history as one of the biggest PR Fumbles of all time. The story dominated social...
When news broke last week that Ottawa was planning to draft its legalization bill for marijuana ahead of April 20, also known as National Weed Day, the Liberal government appeared to be making good on its promise to voters. What’s interesting, and relevant, is how this...
Last week, our Head of Digital, Kevin Twomey, attended the Haste and Hustle Marketing conference in Niagara, which held a strong motivational theme for marketing professionals. The conference had a wide variety of speakers, with the two headliners being VaynerMedia’s CEO, Gary Vaynerchuk and YouTube...
Chris Farley Ratcliffe is a Canadian dad blogger at DadGoesRound.com and a parent to three girls. Chris writes about fatherhood, kids and current issues, and has partnered with Veritas to cover the Dad 2.0 Summit in San Diego. Today I am heading to San Diego to attend...
This past weekend, the feel good dog-with-a-heart-of-gold movie A Dog’s Purpose goes into wide release. Got your tickets yet? If not, you’re either a horrible, heartless, utterly unfeeling excuse for a human being whose heart couldn’t possibly be warmed by a furry dog story – or...
Touchdowns and Fumbles is our ongoing analysis of major newsmakers and how they handled their opportunity in the spotlight from a communications, branding and positioning standpoint. Did they maximize the opportunity to get their message across for a Touchdown? Or did they drop the ball? Looking...
Communications in 2016 was the equivalent of a child starting high school for the first time: you have so much hope that they’ll flourish, mature and come of age. Unfortunately, like many high school teenagers, communications in 2016 was full of tantrums, confusion and a...
Who is PewDiePie and why is the world talking about him? Felix Kjellberg, better known to his fans as PewDiePie, is a Swedish gamer who has become the most subscribed YouTube user of all time. His six years on the video sharing platform have also...