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If you’ve ever been to Fan Expo, you’ll understand the depth of the phrase “don’t blink or you’ll miss it.” Literally thousands upon thousands of people are swarming around you at any given moment, the entrance and exit are both constant (albeit, calm) stampedes, and...

Unless you’ve been living, breathing, and eating under a rock for the past month, you will have heard of, and perhaps taken part in, the new phenomenon that is Pokémon GO. Swarms of people have hit the streets taking part in what was quickly pegged...

The Globe & Mail’s recent article goes out of its way to influence the conversation about the monetization of what originally was only relegated to organic, earned media: influencer marketing. As an agency that was the first in Canada to wholly commit to practicing and...

Brands and agencies alike have been up in arms about Facebook’s recent decision to change its News Feed rankings, giving posts from users’ friends and family higher importance than those of Liked pages. Articles from all sides of the spectrum criticized and analyzed the move...

    Ticketmaster’s deafening silence: Fumble The howls of outrage from Tragically Hip fans started with the first presale and continued on through the shockingly few minutes that tickets were available for the general public. So many of those who had paid the “fan club” premium for early...

Today’s big media news is that CTV’s 43-year-old wake-up franchise CANADA AM will sign off permanently tomorrow morning. But what does it mean for brands and communicators? It’s the latest sign of the relentless cost cutting that has been reshaping the Canadian media market for two...

We admit it. It was flat, uninspiring and far too ordinary. There’s no sense defending it. A website is the modern storefront, and it’s vital that it reflects the agency culture, values and beliefs and puts our latest accomplishments front and centre. Unfortunately, we had been...

At approximately 1pm EST on Thursday April 21st, news started to emerge of the death of the anomaly that was Prince. Genius, legend, visionary, maverick. All words that don't do justice to one of the greatest artists of all time. As is now the norm, the news broke...

FUMBLE:  BLACK LIVES MATTER A double-Fumble of late for Black Lives Matter, the protest group that has been staging occupations in Toronto to press its demands for more discussion and disclosure of information related to police shootings of black men. After an extended stay in front...

Having interests and passions outside of the work environment is highly encouraged at Veritas. It keeps the team fresh, stimulated and inspired. Our own Veronica Sheppard is a passionate vegetarian and foodie, so much so that she set up and runs the increasingly popular blog, The...