Recently, two fine brands made news for all the wrong reasons when a joint promotion turned into a rather massive fumble. It’s the kind of thing that makes the blood of one with my title run cold – and, as is usually the case, also...
Touchdowns and Fumbles is our ongoing analysis of major newsmakers and how they handled their opportunity in the spotlight from a communications, branding and positioning standpoint. Did they maximize the opportunity to get their message across for a Touchdown? Or did they drop the ball? Looking...
Ticketmaster’s deafening silence: Fumble The howls of outrage from Tragically Hip fans started with the first presale and continued on through the shockingly few minutes that tickets were available for the general public. So many of those who had paid the “fan club” premium for early...
FUMBLE: BLACK LIVES MATTER A double-Fumble of late for Black Lives Matter, the protest group that has been staging occupations in Toronto to press its demands for more discussion and disclosure of information related to police shootings of black men. After an extended stay in front...
FEDERAL LIBERALS MANAGE DEFICIT EXPECTATIONS: FIRST DOWN So much of life involves managing expectations (hands up, those with spouses and/or kids). In the political realm, it’s multiplied dramatically. So the Trudeau government has more than a bit of a challenge in that department in the run-up...
Major recent communications plays analyzed by Bob Reid, Director of Brand Reputation with Veritas Communications. Listen to the radio version of TD&F (now in its 11th year!) on Newstalk 1010’s Jerry Agar show, Friday mornings at 11:30. TORY’S TRACK IS PRETTY SMART BRANDING: TOUCHDOWN Toronto Mayor John...