It had been less than 24 hours into 2018, and brands, once again, had found themselves wondering how to avoid brand safety disasters, like the one recently caused by YouTube “celebrity” Logan Paul. You’ve likely heard about Paul’s recent, and tasteless, posting of a video that...
With recent tragic headlines dominating the news, it becomes almost tiresome to pick up the paper, click open newsfeeds or catch a spot of television before heading out on that morning commute. Whether in our own backyard or around the world, there’s a tragedy happening...
Whether it’s the Prime Minister or John Legend, celebrities have the power to compel audiences to pay attention. They garner headlines and carry enough weight to lift a brand’s reputation from near-obscurity to super-stardom; the price to pay for this power can be an enormous...
Chris Farley Ratcliffe is a Canadian dad blogger at DadGoesRound.com and a parent to three girls. Chris writes about fatherhood, kids and current issues, and has partnered with Veritas to cover the Dad 2.0 Summit in San Diego. What is your story? At the recent Dad 2.0 Summit...