Whether it’s the Prime Minister or John Legend, celebrities have the power to compel audiences to pay attention. They garner headlines and carry enough weight to lift a brand’s reputation from near-obscurity to super-stardom; the price to pay for this power can be an enormous...
In the end, it turned out to be a pretty decent line of questioning. Earlier this week, new NBC interviewer Megyn Kelly aired her encounter with infamous fake news peddler Alex Jones. He’s the guy who thinks everything from the moon landing to 9/11 to Sandy...
I just returned from the Canadian Public Relations Society 2017 (#CPRS2017) conference in stunning Kelowna, British Columbia. It was a real treat to spend some time with many of the brightest minds in Canadian communications. Not surprisingly, when you put several hundred smart comms practitioners...
It was a big night in the big apple for Toronto’s Veritas Communications, named 2017 Canadian PR Agency of the Year at the prestigious Holmes Report SABRE Awards last night in New York City. Veritas also won a Gold SABRE award for its work with...
We can already be sure that the case of the 69 year-old passenger being dragged (bloodied and screaming) off a United Airlines flight in Chicago this week will go down in history as one of the biggest PR Fumbles of all time. The story dominated social...
When news broke last week that Ottawa was planning to draft its legalization bill for marijuana ahead of April 20, also known as National Weed Day, the Liberal government appeared to be making good on its promise to voters. What’s interesting, and relevant, is how this...
Chris Farley Ratcliffe is a Canadian dad blogger at DadGoesRound.com and a parent to three girls. Chris writes about fatherhood, kids and current issues, and has partnered with Veritas to cover the Dad 2.0 Summit in San Diego. What is your story? At the recent Dad 2.0 Summit...
Last week, our Head of Digital, Kevin Twomey, attended the Haste and Hustle Marketing conference in Niagara, which held a strong motivational theme for marketing professionals. The conference had a wide variety of speakers, with the two headliners being VaynerMedia’s CEO, Gary Vaynerchuk and YouTube...
Chris Farley Ratcliffe is a Canadian dad blogger at DadGoesRound.com and a parent to three girls. Chris writes about fatherhood, kids and current issues, and has partnered with Veritas to cover the Dad 2.0 Summit in San Diego. Today I am heading to San Diego to attend...
This past weekend, the feel good dog-with-a-heart-of-gold movie A Dog’s Purpose goes into wide release. Got your tickets yet? If not, you’re either a horrible, heartless, utterly unfeeling excuse for a human being whose heart couldn’t possibly be warmed by a furry dog story – or...