At approximately 1pm EST on Thursday April 21st, news started to emerge of the death of the anomaly that was Prince. Genius, legend, visionary, maverick. All words that don't do justice to one of the greatest artists of all time. As is now the norm, the news broke...
FUMBLE: BLACK LIVES MATTER A double-Fumble of late for Black Lives Matter, the protest group that has been staging occupations in Toronto to press its demands for more discussion and disclosure of information related to police shootings of black men. After an extended stay in front...
Having interests and passions outside of the work environment is highly encouraged at Veritas. It keeps the team fresh, stimulated and inspired. Our own Veronica Sheppard is a passionate vegetarian and foodie, so much so that she set up and runs the increasingly popular blog, The...
With the release of House of Cards Season 4, Veritas’ Digital Strategist Kevin Twomey looks at how we can take inspiration from the award winning show in our approach to developing brand stories. Creating unique, entertaining, engaging content is becoming increasingly difficult. Brands are playing in...
FEDERAL LIBERALS MANAGE DEFICIT EXPECTATIONS: FIRST DOWN So much of life involves managing expectations (hands up, those with spouses and/or kids). In the political realm, it’s multiplied dramatically. So the Trudeau government has more than a bit of a challenge in that department in the run-up...
Veritas Communications, has further expanded its Canadian presence with the addition of a new office in Vancouver headed by veteran consumer brand specialist Brendan Bailey. “Two years after saying “bonjour” to Montreal, we are beyond excited to be putting a second ‘V’ in Vancouver – Veritas...
A few weeks ago, the unthinkable happened: A just-turned-23 year-old journalism graduate got hired into a full-time job. I know: it’s madness. When you’re fresh out of your undergrad program, everyone tells you that your world is going to feel like a blank canvas. An oyster....
Major recent communications plays analyzed by Bob Reid, Director of Brand Reputation with Veritas Communications. Listen to the radio version of TD&F (now in its 11th year!) on Newstalk 1010’s Jerry Agar show, Friday mornings at 11:30. TORY’S TRACK IS PRETTY SMART BRANDING: TOUCHDOWN Toronto Mayor John...
Veritas’ Senior Digital Strategist, Kevin Twomey, looks ahead on how social media platforms, brands and agencies will hopefully begin to mature in 2016. Proudly sitting on my desk is what appears to be a swear jar, but instead of adding money to it every time I...
The race to the influencer middle is “hauter” than ever This year, every marketing discipline will jump on the influencer bandwagon. A term and approach barely used or understood a handful of years ago, its use (and sometimes misuse) by experiential, media and advertising companies is...