Canada’s Most Breathtaking University Taps Veritas for Breakthrough PR Bench Support
BC’s Royal Roads University partners with Veritas Communications on integrated marketing campaign
Vancouver, Sept 22, 2016 – Royal Roads University, famed for its stunning location and innovative models for post-secondary education, has named Veritas Communications Inc. as its public relations agency of record to add bench support to its corporate marketing campaign. With the assignment led out of the agency’s new Vancouver office, Veritas is working in partnership with marketing agency Will Creative, also based in the city.
Visually familiar to fans of the X-Men films, TV’s MacGyver series and more than 80 other productions which have shot its stunning Hatley Park National Historic Site coastal location and historic castle centrepiece to tell their stories, Royal Roads University offers its students a unique blended learning experience, combining online and on-campus instruction, as well as full time intensive on-campus instruction in undergraduate, graduate and doctoral degrees, certificates and diplomas. It also offers progressive executive, custom and continuing studies programs.
“RRU celebrates life-long learning and building meaningful connections for life, which aligns well with Veritas’ approach to PR and marketing communications: building authentic connections with influencers and media, both in our relationships and in the strategies and plans we build and implement for clients,” says Veritas President Krista Webster. “We feel privileged to partner with an organization that is committed to providing life-changing experiences that enable professional and personal transformation.”
Veritas will work closely with Road Royal’s internal communciations team along with Will Creative in supporting RRU’s communications and influencer marketing objectives, with a special focus on PR & influencer relations to build awareness of the university’s brand and drive recruitment across Canada and internationally.
“We are really excited to have Veritas as our new PR partner on our corporate marketing campaign. They bring tremendous perspective and fresh thinking to the mix, and we are anticipating great things as we move forward together to make RRU’s star shine even brighter,” said Catherine Riggins, RRU’s Associate Vice-President, Marketing and Alumni Relations.
The new partnership with Royal Roads University marks the first significant local win for the Veritas Vancouver office since opening in February. The agency’s West Coast operations currently services amazing Veritas clients including Best Buy (which is headquartered in Burnaby, B.C.), Microsoft, SUBWAY, and Labatt.
Veritas Communications is a North American agency that walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels. Veritas belongs to the MDC Partners Network and is headquartered in Toronto and offices in Montreal, Vancouver (which opened in February), and a satellite office in New York.
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