Veritas to Host "Power of Mom Influencers" WOMMA Webinar
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Veritas to Host WOMMA Webinar: How to Effectively Leverage the Power of Mom Influencers

Now, more than ever, brands are leveraging the power of influencers to promote their messaging. Influencers allow brands to reach consumers on a personal level, via a trusted platform, that cannot always be reached through traditional advertising.

Mom influencers have taken the online influencer space by storm. To shed light on this fast-growing group, we will be hosting a webinar in partnership with WOMMA to discuss the Power of Mom Influencers on November 30th at 1pm ET. Register online here to join the conversation!

During the webinar, our President Krista Webster and Erica Ehm, CEO of Ehm & Co., an agency with a laser focus on mom engagement, will walk us through everything ‘mom’ – from what mom is doing online and how she is making purchasing decisions, to how top brands can leverage the power of mom influencers. We will also unveil exclusive results from a recent study on ‘moms as influencers’ and how they view their role online. Sneak peek: 95 per cent of mom influencers surveyed said that trust, transparency and honesty are key elements to a successful campaign.

Through this webinar we hope to spark conversation around mom influencers and how to best reach moms online. Moms spend more time online than any other group, and seek information about brands and products through social media more than ever before. To understand how best to leverage this group, we will examine mom’s decision making, the results of our study on mom influencers and case studies of top brands that have effectively activated moms, both online and in-store.

Tune in November 30th to take part in our mom-centric discussion and learn more about this powerfully influential group. We hope you can join us!

To learn more about WOMMA, visit their website.


This blog post was written by our Growth and Innovation Intern, Katie Good. To see more of what our agency is doing in the influencer space, follow us @VeritasComm.